85% of Millennials Say They’ve Made A Purchase After Viewing A Marketing Video

85% of Millennials Say They’ve Made A Purchase After Viewing A Marketing Video

• Nov 15, 2018
• Dan Hoff
• 0
• Generational Marketing, Marketing to Millennials, Video Marketing

from Marketing Charts

For years, Baby Boomers were the market force to be reckoned with. This generation shaped the way we market to our audiences. We developed countless techniques and tactics around their preferences and their buying habits. But, now that is all changing. And we need to change with that market shift.

Old Markets Never Die. They Just Fade Away

One key element of this shift is the growing popularity of video marketing. New statistics from a Brightcove study provide some insights into why that’s the case. Plus, when you add to this, the growing influence of Millennial buyers for both B2C and B2B markets, you have a what can be called a marketing sea-change challenge.

And with the rise of this Millennial market influence, social media has become an increasingly important vehicle for this video content. As example, the Brightcove study found that 53% of adults overall – including two-thirds (66%) of Millennials – claim to engage with a brand after watching a video on social media. And they didn’t just view and move on. Most commonly, these respondents followed up by visiting the brand’s website or conducting further research.

To see more of the data, a chance to download the original report and to see more insights, read the full article at MarketingCharts.com

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