8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads

8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads

• Jun 05, 2018
• Dan Hoff
• 0
• Loyalty Marketing, Search Engine Marketing, Social Media Marketing

by Margot da Cunha

Did you know that 32% of customers order again from the same company. And they tend to do that within their first year of becoming a customer?

The best – and cheapest – opportunities are the ones you already have

Running efficient advertising campaigns to re-convert past customers can a gold mine. Now, while it might seem counter-intuitive to re-invest in the same individuals, running paid campaigns for cross-sell/upsell has high value. But, experience shows that it can increase each customer’s lifetime value. Plus, it can boost the over all average order value of that customer. And that means increasing your revenue within your existing customer base.

So, to see how you can do this through search and social ads, read the full article at WordStream.com

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