8 B2B Video Marketing Myths Debunked with Cold Hard Facts

8 B2B Video Marketing Myths Debunked with Cold Hard Facts

• Dec 05, 2019
• Dan Hoff
• 0
• Content Marketing, Digital Media Trends, Video Marketing

by Brenna Lofquist

Video has exploded in the B2B landscape over the past few years. And, today, it has becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths. And those myths seem to be keeping some businesses from reaching their full video potential.

But, That Need Not be the Case

Video is here to stay. According to a study conducted by Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. Now, more marketing and sales professionals are realizing that video plays an important role throughout the entire buying journey. And this includes their sales cycle as well.  And they are experiencing first-hand the true impact it can have on their business.

There’s still a lot to be said about video and its use in your marketing and sales mix. But to help you out, here are eight of the most common video marketing myths. To find out what they are, read the full article on the Heinz Marketing Blog.

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