- 05 Nov
7 Ways B2Bs Can Use Social Media to Boost Conversion Rates and Lead Gen
by Tessa Burg
Almost all companies recognize the importance of social media. But recognition isn’t the same as understanding. And there is a huge amount of confusion around its value as a B2B marketing opportunity. A lot of those companies tend to view social’s utility through a narrow and skeptical lens.
Most B2B companies don’t believe any B2C marketing strategies will work for them. And this attitude extends to the notion that B2C social strategies won’t work. Instead, they mistakenly use social platforms as real-time broadcast channels. So, they only post announcements or company updates.
That Strategy Misses One Vital Ingredient: Participation
Social media allows B2B companies an opportunity to show their expertise while participating in and adding value to a community. Done correctly, social can drive B2B lead generation and even conversions. To learn how you can begin to leverage social media, read the full article at MarketingProfs.com
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