- 25 Mar
7 Reasons Your Prospects Decide to Run Away From You
Hundreds or even thousands of things that you think every day are wrong. The same is true for your prospects.
This revelation is the basis of Daniel Kahneman’s research. And he won a Nobel Prize for it. In his book Thinking, Fast and Slow he uncovers the systematic ways that you make mistakes in your thinking.
When you’re writing copy and deciding on a marketing strategy, you’d better understand the most important factors that lead to these mistakes in thinking and why your prospects decide to run away from you.