- 14 Feb
7 Email Cadence Best Practices for Better Email Marketing Campaigns
by Jay Fuchs
According to a study by the Radicati Group, Inc., by 2022, an estimated 330 billion emails will be sent and received each day. And that makes email one of the largest digital communication channels. So, through the years, email has become one of the most effective ways for businesses to convert leads into buyers.
Old Adage: “If It Ain’t Broke, Don’t Fix It”
By now, we all know that an email campaign is an effective strategy for turning a prospect’s interest into hard sales. And that means that these campaigns can be massive assets. But they shouldn’t be structured arbitrarily.
There’s much more to the email campaign process than drafting up an email and hitting send. And, one of the most crucial and often overlooked components of the email campaign process is email cadence of your emails. Surprisingly the success of an email campaign can hinge upon the effectiveness of its cadence. And to learn how to build out a successful email campaign cadence, read the full article at the HubSpot Blog.