6 Simple Tweaks to Boost Lead Capture Form Conversions

6 Simple Tweaks to Boost Lead Capture Form Conversions

• Oct 27, 2018
• Dan Hoff
• 0
• Conversion Strategies, Inbound Marketing, Lead Generation

by Marcus Taylor

You wouldn’t be the only business to experience contact forms going stale. It seems that just 22% of businesses are happy with their conversion rates. And that means the majority of us have plenty of room for improvement.

So why isn’t the traffic we’re driving to our website actually converting?

Good question. Why doesn’t it convert into high-quality lead form submissions? Now, the answer isn’t necessarily a problem with products, services, or offerings. In fact, there are several factors on the form itself that could influence the volume of conversions you’re getting—ranging from your page layout to a form that’s too complex.

Here are six simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert at WordStream.com

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