- 02 Aug
6 Great Tips to a Better B2B Video
Video has increasingly become an the choice medium for many businesses. And that is because so many have found it extremely effective to drive engagement with digital audiences. In fact, video snippets have become one of the top three content types used by B2B marketers in 2018.
Short . . . Medium . . . Long. It All Works
But short-form is not the only digital media tool they use. There is mounting evidence of the impact of long-form video content and social media video stories. The reason? Well, video content appeals to viewers at every stage of their buying journey. Whether they are just being introduced to your business, or are deeper in the sales funnel and looking for more information about your products or services. Video works for them.
With video marketing being one of the top digital marketing trends, now is the time for B2B marketers to focus on creating engaging and valuable videos for branding, lead generation and thought leadership. And if you are ready to start making your own marketing videos, consider these five great tips from Christa Tuttle on Business2Community.com
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