- 18 Dec
6 Engagement Marketing Metrics & How to Improve Them
“Engagement.” It’s a term often dismissed as “fluffy”. Some say that it lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible.
It’s not just about letting your customers feel heard.
Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. But you need to measure the right ones and in the right way in order to gain knowledge.
So, to learn the six engagement metrics you must measure throughout the funnel to ensure your marketing is working, read the full article at KISSmetrics.com