- 27 Dec
5 Ways to Increase Engagement With Your Target Audience
- Dec 27, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Digital Marketing, Inbound Marketing, Lead Generation, Social Media, Social Media Marketing
by Kate Prince
When it comes to social media marketing, the tendency is to focus on growing lists, fans and followers. But as we do that, we forget the reason for building a fan base in the first place.
It’s all about the engagement isn’t it?
According to Chartbeat, 55% of readers spend less than 15 seconds actively on a page (March 2014). That means you cant simply rely upon influenced metrics, such as clicks and page views. We now need to start measuring the impact of our social media campaigns with more sophisticated metrics. Two such are activity and reach.
Valuable audience engagement is all about QUALITY over QUANTITY.
Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you! So, in this post, you will learn 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers on Jeffbullas’s Blog.
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