5 Steps To A Successful Product Launch In A Highly Competitive Market

5 Steps To A Successful Product Launch In A Highly Competitive Market

• Aug 31, 2018
• Dan Hoff
• 0
• #Startup Marketing, Product Launch Strategies, Product Marketing

from Jeff Bulla’s Blog

A rock thrown into a quarry is pretty much the same as all the rocks already there. Oh, it may differ slightly from other rocks in shape and size. But, it is hard to really tell the difference.

This logic can be applied to product launches as well

Launching a new product or service isn’t what it used to be. The main reason for that is that the market is oversaturated with products, promises and ‘innovations’. And customers have become increasingly more cynical. So that means that a creative approach to gaining attention around product launches is the key component of successful product launch campaigns.

The way in which a product or service is presented and sold is, in fact, the primary weapon. And here are five essential steps to launching any new product or service successfully into market at Jeff Bullas’s Blog.

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