- 04 Sep
5 Psychological Principles You Can Use To Convert More Website Visitors Into Customers
from Jeff Bulla’s Blog
Occasionally we all make a purchase, only to wonder after why we bought that. In most cases that’s what is called an impulse purchase. And it is something that doesn’t just happen by accident. A lot of research and science has gone into the human psychology of purchasing. And if you have ever stood in a check-out line at your local grocer you get a front row seat on how it works.
The answer is rather simple
Those types are purchases are made because there has been some type of psychological influence to do so. In fact, that influence was so powerful that they did so when they didn’t even want to. Now, there’s a greater implication here. After all, if it’s possible to convince uninterested people to buy a product, then it’s definitely possible to convince interested people at a much higher rate.
The trick lies in understanding the hurdles that your target market needs to jump before buying and then helping them make those leaps. To get you started, here are five psychological principles that will do just that on Jeffbullas’s Blog.