- 05 Aug
5 Lessons Millennials Taught Marketers
by Patty Odell
It’s no wonder that Millennials are getting so much attention from marketers. But there are plenty of challenges for marketers seeking a share of their purchase power.
No Homogony in this Homogenous Group
Millennials are one of the most diverse generations ever. And they comprise everything from single mothers to middle class professionals to growing families. Millennials range in age from 18 to 34 and appear in every social class. And for even more complexity of this demographic, they have lifestyle interest that range from hip-hop to shopping for the healthiest baby foods.
And with all of this diversity, there is no single answer when marketing to Millennials, however. To see how this has impacted the market and the take-aways, here are 5 hot lessons Millennials taught marketers that they are putting to work in their own campaigns at ChiefMarketer.com