- 12 Sep
5 Inbound Lead Generation Strategies & How to Make Them Work!
by Brad Smith
Outbound marketing is a good way to get leads quickly. And it;s a fairly simple process. Just reach out, grab someone’s attention and BAM, a lead.
Well, it may not be quite that simple. And that’s for the reason that to do that, you need to be seen by a lot of eyes first. That gets very expensive. Add to that the fact that those eyeballs my not be aware that they want or need your product. And they may have never heard of you before and as is the nature of the market now, suspicious of your claims.
But what if, instead of pushing your offer onto people when they haven’t asked for it, you could use valuable content to draw them in, when they want to come to you? You can: It’s called inbound marketing.
Inbound marketing: What you need to know
Successful inbound marketing relies heavily upon quality content. That can be in the form of articles, emails, videos, podcasts, infograpchics, or e-books. However, the content landscape is getting more and more competitive. Why? Well mainly to its own success, it has driven a virtually unlimited amount of quality content out there. So much so that it is quickly becoming an unsustainable strategy. And that has meant that we have entered the age of the so-called content shock.
At least, that’s the opinion of Mark Schaefer, who argued way back in 2014 that content marketing is not a sustainable strategy and that we are actually in the age of what he called content shock. Now, to see what his conclusions are and to learn how this will impact the future or your program, read the full article at WordStream.com