- 20 May
5 Easy Ways to Squeeze More Profits from Your Facebook Ads
by Brad Smith
The majority of customers use multiple devices on their journey to purchase from you. And not only that, they’re going to take nearly a dozen ‘touches’, too.
As an example, research tells up that people who receive choreographed emails + ads are “22% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one device, one time, generating a significant conversion, is slim to none. And getting worse.
So why stop there?
Facebook ads can generate interest. And they can generate leads. Or you can use them to trigger marketing automation, SMS, webinars, and even direct mail to generate a steady-stream of new business. And here’s how to do it at KISSmetrics.com
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