- 17 Jun
5 Customer Activation Emails to Add to Your Funnel
by Aaron Agius
As you may be aware, the term marketing funnel describes the path a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each lead’s journey. And you can maximize the chances that they’ll eventually become paying customers.
Increase at the Top End is Easy. At the Bottom, well not so much
In order to execute an effective marketing funnel, you have to do two things. First, you need to increase the number of cold leads entering your funnel. And then, you need to decrease the number of leads who exit your funnel without converting.
One of the best ways to do this is with customer activation emails. So, here are 5 Customer Activation Emails to Add to Your Funnel at KISSmetrics.com