- 07 Apr
4 Ways Local Businesses Can Get More Out of Google
The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could they do that?” we find our adult selves whining to our unfazed parents. Living in downtown Boston and commuting to work on foot, through one of the main shopping strips in the city, I tend to stay pretty up-to-date on new store openings. But not everyone has this benefit. Many people commute to work on freeways, without ever getting a glimpse of new store openings.
Of course, there are streets and locations in close proximity to my apartment where I never venture, so I’d never stumble across those businesses UNLESS I happen to find them online. Perhaps I read an article on Bostinno, one of Boston’s local news sites, or (the more likely scenario) I find the storefront on Google. This is one of the many reasons all local businesses need a strategy to appear in Google’s search results.