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4 Tips for Maximizing Trade Show Marketing With Digital

  • 4 Tips for Maximizing Trade Show Marketing With Digital

    by Jen Spencer


    Author: Jen SpencerLive event marketing campaigns like trade shows are expensive endeavors. But, it represents a huge amount of business. In 2015 alone, U.S. trade shows as an industry generated more than $12.6 billion in revenue.


    Not a High Growth Industry, But Strong None the Less

    Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets from 2016 to 2017. And approximately 29 percent actually increased their budgets. The question that remains though. With such a significant amount of money being allocated toward trade shows, how can marketers make that spend more effective?


    One idea is to incorporate these events into their more cost-effective digital marketing campaigns to improve their overall ROI. And here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity on ChiefMarketer.com

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