- 10 Mar
4 Things You Need To Do To Create More Research-Based Content
by James Riddle
A research study conducted by Demand Metric recently revealed that 90% of all companies employ content in their marketing efforts. Today, the majority of business owners believe that content should be central to marketing work.
It May Not Be as Simple as You Thought
However, content marketing, and content marketing that really succeeds, is more than crafting 600-800 words. No, it is far more than that now. Now research-based content is gaining favor. Especially so with those who consume that content.
Research-based content marketing is a sustainable way of bringing in more loyal customers. Even though both large and small-sized businesses can benefit from employing the best practices of content marketing, most of us struggle to pull off a successful content marketing strategy.
For some help with those struggles, James Riddle brings us some great advice on some research-based content actions you can take to improve your content marketing game. Read the full article on Jeff Bullas’ Blog