4 More Content Promotion Strategies to Increase Engagement

4 More Content Promotion Strategies to Increase Engagement

• Aug 25, 2018
• Dan Hoff
• 0
• Content Marketing, Demand Generation, Inbound Marketing

by Bryson Runser

If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After all, inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, everyone is investing more in content marketing. And this raises the bar, meaning that creating more content is not enough. So, to reach your intended audience, you need to differentiate your brand and rise above the noise by offering value.

The 80/20 Rule Needs to be Flipped

In the past, inbound marketers spent 80% of their time creating content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority. To communicate effectively with your audience, you must provide the right content in the right place at the right time.

Previously, we looked at four ways to promote your content to increase engagement. Now, let’s go through four more at the Marketo Marketing Blog.

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