- 14 May
4 Easy Ways to Get Your Customers To Provide Case Studies
According to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are the most effective form of content they use. In fact, it is even more effective than blog posts, videos, infographics or any other forms of content.
Case studies are a goldmine for businesses when it comes to sales
For buyers, they represent the most believable marketing material out there. What can be more convincing than another customer vouching for a product or service they’re about to buy. It has far more power than the company singing its own praises for buyers and is seen as a form of “social proof” they need in their buyer journey.
Yet, as effective as these customer stories – case studies – are, there’s one common nagging challenge in trying to create them. Convincing customers to share their stories can be the single biggest stumbling block for case study success. So, here are 4 simple tips to significantly boost your success rate in getting customers to agree to share their stories on Jeffbullas’s Blog.