3 Unusual Tactics For Making Your Testimonials More Persuasive

3 Unusual Tactics For Making Your Testimonials More Persuasive

• Apr 12, 2017
• Dan Hoff
• 0
• Content Marketing, Conversion Strategies, Inbound Marketing, Website Conversion Strategies

by Dustin Walker

I bet you’ve seen this sort of advice before. When using a testimonial, you should always list the customer’s name. It should also include their picture. And, above all else, avoid unbelievable, over-the-top praise.

Those Are All Fine Tips to Follow

But they’re really just starting points. Thats because optimizing your social proof requires just as much strategy and testing as improving a headline, hero image or call-to-action button. It seems that social proof affects different audiences in different ways. The complexity of your offer, the demographics of your visitors and a host of other factors all influence how persuasive your testimonials will be.

And that means you may want to try optimizing them in ways that seem counterintuitive at first. So, don’t use testimonials unless you’ve seen these 3 unusual tactics for making your testimonials more persuasive first at KISSmetrics.com

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