- 25 Apr
3 Tips for Using Facebook Ads to Drive Webinar Registrations
For business-to-business companies, webinars play a huge part in the buyer’s journey. And new data from ClickMeeting’s new “State of Webinars 2018” report suggests just that. It indicates that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
Where Exactly Do Webinars Fit in the Buyer Journey?
Webinars can be used at the top of your sales funnel. But most experts agree that they’re most effective in the middle of the funnel. Once your prospects have gotten to know your brand a little bit they will be more open to dedicating undivided attention to your presentation. And, that’s why Facebook’s advertising platform is such a good match for driving webinar registrations.
To learn how to use Facebook Ads to promote your next webinar, read the full article at WordStream.com