2019 Email Benchmarks Study: What Works Now

2019 Email Benchmarks Study: What Works Now

• Feb 11, 2020
• Dan Hoff
• 0
• B2B Marketing, Digital Media Trends, Email Marketing

from Marketing Charts

Today there is a growing sentiment among marketers that email effectiveness is on a downward slope. But, nothing could be further from the truth. The fact is that the channel remains a digital workhorse.

But that doesn’t mean that it is an easy space to win. More and more brands are battling for attention in the inbox. Most are doing this with an increasing focus on increasing engagement. And that makes its worth taking a look a new email benchmarks from 2019 offered in a new report from Campaign Monitor.

Open Rate

One glaring point of the study is that the average email open rate in the US, across all industries, was 17%. This comes from Campaign Monitor’s analysis of more than 30 billion emails sent globally by its customers. To see all of the data, some probing insights and to see the original report, read the full article at MarketingCharts.com.

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