- 18 Apr
2018 Metrics Show Some Email Deliverability Improvement
from Marketing Charts
According to an analysis released last year by Return Path, some 15% of US marketing emails fail to reach the inbox, Now that may seem to be bad news. But, in fact, this figure is an improvement from 2017’s rate of 23%.
Not Time to Relax Quite Yet
But that doesn’t mean that marketers can’t afford to rest on their laurels. After all, there are still some verticals that are still experiencing poorer performance. So, to address this, Return Path has once again benchmarked its data [download page].
This recent study provides a host of updated yardsticks across several metrics that can act as indicators for sender reputation. And to see some highlights across these indicators, read the full article at MarketingCharts.com