- 23 Jan
2018 Digital Marketing Plans: Budget and Tactic Trends
by Ayaz Nanji
Now this may not come as a surprise, but this year, most firms expect to increase their spend on digital marketing. This is according to recent research from Ascend2.
This is No “Fake News” Report – Real Data Here
The report [download available] was based on data from a survey conducted in December 2017. And, as might be expected, most indicated an increase in their digital marketing spend. Some 52% of respondents said they expect their digital marketing budget to increase marginally in the year ahead. And 41% expect their digital marketing budget to increase significantly. While only 7% of respondents expect to decrease their digital marketing spend in 2018.
To see more of the data, additional insights and for an opportunity to see the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.