2018 B2C Content Marketing Benchmarks, Budgets, and Trends

2018 B2C Content Marketing Benchmarks, Budgets, and Trends

• Jan 12, 2018
• Dan Hoff
• 0
• B2C Marketing, Content Marketing, Conversion Strategies, Lead Generation, Marketing for Small Business

by Ann Handley

B2C marketers are becoming more successful with content marketing. But many report their organizations don’t have realistic expectations about what content marketing can achieve.

That’s good news. But now for the not-so-good news

While B2C marketers are becoming more successful with content marketing there is some less than good news. The not-so-good news is that many B2C marketers say their organizations don’t have realistic expectations. They indicate that they are unrealistic about what their content marketing can achieve.

Those are only some of key findings from the recently published B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report. The guide comes from research by MarketingProfs and the Content Marketing Institute. To see some of its key findings and to find out how B2C content marketing is winning the day, read the full article at MarketingProfs.com

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