- 30 Sep
2018 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
A new report produced by MarketingProfs and Content Marketing Institute (CMI) and sponsored by Brightcove is now available. And it show some surprising trends.
To Summarize The Research Report: Content Marketing is Maturing . . .
According to this research, it all comes down to the fact that the content marketing space is maturing. Almost two-thirds of North American B2B marketers say that they’re much more or somewhat more successful with their content marketing now than they were a year ago. And that’s good news for both B2B organizations and for the discipline of content marketing itself.