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2018 B2B Content Marketing Benchmarks, Budgets, and Trends

  • 2018 B2B Content Marketing Benchmarks, Budgets, and Trends

    by Ann Handley

     

    Ann HandleyA new report produced by MarketingProfs and Content Marketing Institute (CMI) and sponsored by Brightcove is now available. And it show some surprising trends.

     

    To Summarize The Research Report: Content Marketing is Maturing . . .

    According to this research, it all comes down to the fact that the content marketing space is maturing. Almost two-thirds of North American B2B marketers say that they’re much more or somewhat more successful with their content marketing now than they were a year ago. And that’s good news for both B2B organizations and for the discipline of content marketing itself.

     

    To see more of the data, more insights and to download the report, read the full article at MarketingProfs.com

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