- 17 Dec
16 Quick Tips to Maximize Your Value From Cold Emailing
by Reshu Rathi
Cold emailing has largely become a black hat strategy. After all, nobody likes to send them or receive them. But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.
Why? Because getting people to respond to an ice-cold email is tough.
The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel. But, optimizing cold emails doesn’t just mean adding recipients first name in the email. Even though that helps. However, you’ve got to show your recipients that you’ve put work into understanding them and their issues.
So, here are a few tried and tested strategies that you can use to get better returns from cold emailing on Jeffbullas’s Blog.