- 16 Apr
14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
by Bob Oord
For a long time, B2B marketers assumed that business decisions were based primarily on rational motivations. The prevailing logic was that emotion was an exclusive territory for B2C marketers. However, it’s becoming increasingly apparent that emotion plays an important role in B2B as well.
Feel or Think? They are not Mutually Exclusive
Emotion and reason are two human traits. And together, sometimes in agreement, but sometimes in conflict, lead to decisions. It’s not one or the other, black or white. And, after all, humans are what you are selling to even in a B2B transaction. And, so even in B2B marketing, different emotions trigger different behavior.
So, to influence buying decisions, you can consider the following 14 marketing tactics at MarketingProfs.com
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