- 27 Jan
11 Ways to Use Facebook’s 24-hour Live Streaming for Business
- Jan 27, 2018
- Dan Hoff
- Facebook, Facebook Marketing, Social Media Marketing, Video Marketing
by Aju Jacob
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes. But with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared.
The Popularity of Live Videos is Big, And Getting Bigger
Current data indicates that live videos get 3 times more time spent than recorded videos. So this means that the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time. And, as an added value, they have also adjusted their algorithm so that live videos appear higher in the news feed. This means that businesses have all the more reason to go live.
So, are you ready to give it a try? Not sure how to make it really work? Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement on Jeffbullas’s Blog.
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