- 08 Apr
11 Ways to Turn Prospects into Customers
- Apr 08, 2017
- Dan Hoff
- Conversion Strategies, Facebook Advertising, Search Engine Marketing, Website Conversion Strategies
by Allen Finn
As you may be painfully aware, most of the time people just aren’t ready to convert at first contact. Their just not ready to purchase your product or become a bona fide lead, after your first interactions. And, depending on your industry, that could take minutes. Or it could take months to close a prospect. That means that in that time, there’s very little you can do to stop a prospect from being swayed by your competition.
That Very Little is Called Nurture
A nurture program can help. Nurture is a system a business can put in place to move a prospect down their conversion funnel. And it is a means of turning a window shopper into a cash-paying consumer. Unfortunately, most businesses seem to think nurturing begins and ends with email. And while email is an invaluable channel for interacting with your prospects, it has its limitations.
But what exactly can be done beyond email? So, how can you use paid search and paid social to make your nurture marketing funnel more effective? To find out, read the full article at WordStream.com and learn 11 Ways to Turn Prospects into Customers.
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