11 Big Changes Coming to Google Ads: What You Need to Know

11 Big Changes Coming to Google Ads: What You Need to Know

• Jul 14, 2018
• Dan Hoff
• 0
• Google, Google AdWords, Search Engine Marketing

by Allen Finn

Recently, at Google’s Marketing Live event a whole host of changes were announced. And any one of those changes can have a huge impact on your digital marketing efforts.

During the event, Google Senior VP of Ads, Sridhar Ramaswamy noted that today we operate in a world packed with more curious consumers. Those consumers are far more demanding. And they are way more impatient.

But, People Aren’t Stupid

And that means that today, our prospects expect us to deliver in our ads. They expect ads that offer personalized, hyper-relevant solutions, not generalizations. They want answers yesterday. And they want to save money. Put more eloquently Sridhar said that, “People don’t see value in advertising if they don’t feel valued by advertising.”

So, to see the 11 most interesting features and changes announced at Google Marketing Live, read the full article at WordStream.com

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