- 06 Apr
10 Tips to Ensure Your Emails Resonate in the Inbox
by Len Shneyder
An email marketer should have one goal in mind: capturing readers’ attention so they respond to the email’s call to action. Many companies, however, instead send out massive amounts of impersonal, irrelevant emails that come across as spam and don’t engage recipients.
All too often, marketers cast a wide net and simply hope their customers will bite. That approach is not only annoying but also time-consuming, expensive, and potentially harmful to the brand. Personalization and relevance need to be at the core of every outbound message if it’s to succeed in today’s email-saturated world. With that in mind, I’ve highlighted 10 tips for companies that want to improve customer engagement with their email marketing campaigns.