10 Questions Every Marketer Should Ask Before Buying Audience Data

10 Questions Every Marketer Should Ask Before Buying Audience Data

• Apr 20, 2015
• Dan Hoff
• 0

by Adam Paulisick

Sometimes, investing in efforts to reach target audiences can seem like a big gamble, with the odds stacked against you…

Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience. But which choice will make you a winner? Assuming you don’t have enough time or money to do try them all, here are 10 questions to ask before buying data.

Read the full article at MarketingProfs

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