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10 How-To Videos That Really Work And Why They Do

  • 10 How-To Videos That Really Work And Why They Do

    by Sophia Bernazzani


    On the internet today, video is everywhere. And for marketing, it is at every stage of the buyer funnel.


    Hearing is One Thing. Seeing is A Whole Different Level

    As an example, have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” In fact, videos are an especially compelling way to learn how to do something online. That’s because, well, the video shows you exactly how to do it. I’m not alone here, either — most customers would prefer to watch a marketing video rather than seeing an ad.


    So if you’re among the 45% of marketers who are adding video content to your strategy this year, there could be a lot of value in making videos specifically for those in your audience who are trying to learn how to do something, too. And in this post, you will see exactly how popular these searches are on YouTube and other platforms, and what you can learn from eight how-to videos about how to make great teaching videos of your own, all at HubSpot.com

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