10 Common Pitfalls of Product Launches and How to Avoid Them

10 Common Pitfalls of Product Launches and How to Avoid Them

• May 04, 2015
• Dan Hoff
• 0

by Neil Patel

You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those risks seem especially high.

After having launched several products — some successful, and some not-so-much — I want to share with you what I’ve learned. In this article, I want to explain some of the organizational pitfalls that can compromise a product launch. If you can spot these pitfalls and avoid them, you’ll be well on your way to an amazing and successful product launch.

Read the entire article on KISSmetrics.com

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