- 29 May
7 Amazingly Effective Lead Nurturing Tactics
An increasing number of companies are adopting some form of inbound marketing as a way to generate more leads. And with that trend, the importance of having an effective lead nurturing strategy becomes even more important.
However, with inbound programs, we know that only a relatively small percentage of inbound leads are ready to purchase now. And statistics tell us that can leave upwards of 90% of your inbound leads on the table.
How to Nurture Leads?
Despite the clear benefits of lead nurturing, you can still struggle to build the right strategy around it. There’s a huge opportunity to implement effective lead nurturing strategies and gain an advantage over your competition. But, you are probably wondering, which lead nurturing tactics work best? And, how do I get started with lead nurturing? To find out, read the full article at the HubSpot Blog.
- 22 May
In Memory of Those Who Sacrificed Everything . . .
. . . so that we might be free.
- 19 May
7 Email Cadence Best Practices for Better Email Marketing Campaigns
by Jay Fuchs
According to a study by the Radicati Group, Inc., by 2022, an estimated 330 billion emails will be sent and received each day. That will make email one of the largest digital communication channels. And, through the years, email has become one of the most effective ways for businesses to convert leads into buyers.
Old Adage: “If It Ain’t Broke, Don’t Fix It”
And by now, we all know that an email campaign is an effective strategy for turning a prospect’s interest into hard sales. These campaigns can be massive assets. But they shouldn’t be structured arbitrarily.
There’s much more to the email campaign process than drafting up an email and hitting send. And, one of the most crucial and often overlooked components of the email campaign process is email cadence of your emails. Surprisingly the success of an email campaign can hinge upon the effectiveness of its cadence. And to learn how to build out a successful email campaign cadence, read the full article at the HubSpot Blog.
- 08 May
5 Steps to Build a Webinar Landing Page That Guarantees Attendees
by Brad Smith
Marketing in a world of “social distancing” has become a lot more complicated and far more difficult. And in this new “shelter in place” era a webinar can be one of the most powerful tools in your arsenal.
There’s a Simple Reason for That
Webinars allow you to connect directly with your audience. They can readily establishing your credibility in a domain. And, they can easily associating your business with that topic in the minds of your prospective customers. All of these factors build trust as you present your product in a transparent manner.
While this sounds all great, what if nobody shows up?
After all, without an audience, there’s really no point. The good news: You can skyrocket your attendees by using a customized webinar landing page that is specifically designed to encourage visitors to register. Five key steps go into creating a high-converting webinar landing page, and we’ll be covering all of them. To learn how, read the full article at the WordStream Blog.
- 05 May
B2B Buyers Rely on Vendor Websites for Content
from Marketing Charts
The Top Content Source May Come as a Surprise
So, where are buyers finding the content they need? For most B2B buyers, vendor websites have proven to be an important source of content throughout each stage of their journey. This conclusion comes to us thanks to recent research from FocusVision.
Of the average 13 pieces of content buyers reported consuming, an average of 8 came directly from the vendor, with the remaining 5 being from third-party sources. More importantly, the study revealed that 7 in 10 buyers surveyed said the content they relied upon most came directly through vendor websites. To learn even more, read the full article at MarketingCharts.com.
- 04 May
May the 4th Be With You . . .
- 01 May
How to Increase B2B Sales With Email Marketing
by Angela White
If your organization focuses on B2B sales and you haven’t yet used email as a tool for marketing, you’re probably missing out on a lot. Regardless of technological advancements, emails still rule the roost. Email is ubiquitous. It is easy to work with. And it can readily contribute significantly to your firm’s revenue.
Even Now, The Numbers are Impressive
Statistics show that the average ROI of emails stands at $38 for every $1 spent. This proves why email is still the preferred choice of most businesses. In fact, email marketing is one of the best B2B sales strategies that can help you reach out to your potential customers, build a better bond with them and convince them to choose your brand over others.
With endless strategies out there to help you with lead generation and sales, why would you opt for emails? To find the answer to this question and even more, read the full article on Jeff Bullas’s Blog.
- 28 Apr
Despite Challenges Email Continues to Drive Purchases
from Marketing Charts
Despite being overshadowed by other channels like social media, email is still one of the most important channels available. And with good reason. A recent report [download page] from Cheetah Digital and Econsultancy illustrates the extent that email remains a strong sales driver.
Email Works, But Still Has Challenges
A survey by Ascend2 found that engagement is still a challenge for email marketing. This study found that only a little more than one-third of US respondents said they are likely to engage with a message that is related to a recent purchase. And only 30% said they were more likely to engage with offers or content in messages that were personalized. And currently only 40% of US respondents choose email as their preferred channel.
So, what does this mean for email marketing? To find out, read the full article at MarketingCharts.com
- 23 Apr
16 Creative Lead Generation Ideas to Try
by Allie Decker
Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult. And, let’s face it, its because people don’t want to take the time out of their schedules to talk.
A Lead Gen Nirvana? Impossible You Say?
What if you could reach your lead generation goals using methods that actually add value for your prospects? That is a possibility. And can be your new reality.
To walk you through how to achieve this for your business, Allie Decker over at HubSpot has detailed several creative methods you can add to your lead generation strategy. These ideas provide valuable information that helps prospects rather than simply pushing them to make a purchase. Read More >>
- 08 Apr
How Small Businesses Can Take Advantage of the U.S. Stimulus Package
by Pamela Bump
We recognize that if you run or work for a small business you are trying to quickly research options. You need to uncover what all the new laws might mean for your company, personal finances and future.
You Probably Have Questions. . .
To help our readers learn how you can take advantage of the stimulus package and related acts, the great people over at HubSpot we’ll walk through each major benefit that the acts offer. For the many small business owners, you have questions about the stimulus package. So they’ve also included a quick FAQ at the end of their post.
For answers to some of your questions, jump to different sections of this post with the reference links listed here:
How Small Businesses Can Take Advantage of the U.S. Stimulus Package
Low-Interest Loans and Paycheck Protection
Tax Deferrals for Small Businesses and Corporations
Employee Leave and Unemployment Regulations
Stimulus Aid for Individuals
Stimulus Package FAQ
Resources for Small Business Owners and Employees
Disclaimer: This blog post is meant as a basic resource and not a comprehensive guide. We will regularly update it to add more information as it becomes available.
- 07 Apr
The CARES Act Paycheck Protection Program: What You Need to Know
by Elaine Stone
On Friday, March 27, the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) became US law. And the CARES act put into motion a momentous effort to provide financial relief for millions of Americans.
The CARES Act is packed with provisions for small businesses. This includes emergency government grants and existing loan payment coverage. But the $350 billion Paycheck Protection Program (PPP) might be the most promising portion of the legislation.
But what is this program? And is it something that can aid your business?
The Federal government is still ironing out the logistics. More details are being released daily if not hourly. But if you think you may need to make use of this resource, you won’t want to wait to start evaluating if a PPP loan is right for your business. Read on at WordStream Blog to see more of the details of this program and how it may be able to help you.
- 31 Mar
Work Email Behavior: Time, Inbox, and Usefulness Trends
by Ayaz Nanji
Whether at work or at home, email has become the everpresent spectre of life. And it seems that we all have a persistent, almos compulsive, habbit of constantly checking for new email messges.
Times, They are a Changing . . .
However, that seems to be changing in today’s work world. It seems that workers are spending less time checking business as well as personal email. That is even though most still spend several hours each day sorting through their inboxes. This is according to recent research from CMO by Adobe.
Now this may simply seem to be an interesting factoid to see and forget. However, this fact is far more important that that, especially if email is the linchpin of your lead gen and marketing programs.
Survey respondents reported that they spend 209 minutes each day checking work email, on average. That is down from 256 minutes spent checking work email, in 2016. And this can have some serious implications in the world of email marketing.
To learn more about this trend, to see more of the data and to access the original report, read the full article at MarketingProfs.com
- 30 Mar
Some Great Ways to Use Video in Your Email Marketing
Video email marketing can be an incredibly effective strategy for businesses of any size. And the numbers for using video in email are fairly stunning.
Reports show that adding video to email can as much as double your CTR. And who wouldn’t want to double their email response rate?
But, What is video email marketing?
Video email marketing is simply including videos in email marketing. But, while the definition may be simple, actually adding video to your email isn’t. It seems that email services don’t allow directly sending videos, and rightfully so. But, that doesn’t mean there isn’t a “work-around” that gets you to the same place.
So, if you’re unsure about how to do that, we have a quick how-to post on the HubSpot Blog that explains it all.
- 27 Mar
New Study: Email Benchmarks for 19 Key Industries
by Ayaz Nanji
Today almost all businesses use email to communicate regularly. It’s used for marketing, business development, follow up, lead generation and so much more. But there seems to be a tendency for all of us to settle into a rut, of sort when it comes to our email campaigns.
We all tend to fall into a habit of assuming that our emails are working well in our market. After all, we say, “this is how we always have done it”. But that assumes that email is a static point-in-time event. It isn’t.
Email is a Dynamic “Living” Creature
Email lives and breathes and, more importantly, it evolves over time and over space. And if we aren’t aware of that fact, suddenly we face a marketing and sales looming disaster.
So, how can we keep up on the latest success trends for email? Probably the best way is to gauge by measuring our performances against industry benchmarks. And that is exactly what recent research from Campaign Monitor did.
According to their report [see the original report], based upon an analysis of billions of emails sent via the Campaign Monitor platform between January 2019 and December 2019, there are some interesting new trends. They measured clickthrough rates, click-to-open rates, unsubscribe rates and much more across 19 industries. And to see how you and your business measures up against these benchmarks, read the ful artical at MarketingProfs.com
- 26 Mar
Thought Leadership Significantly Impacts B2B Buying
- Mar 26, 2020
- Dan Hoff
- Content Marketing, Conversion Strategies, Sales Enablement, Thought Leadership
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase. This was according to new research from LinkedIn and Edelman Digital.
Content + Thought Leadership = B2B Results
It seems that over a third of c-suite execs and decision makers surveyed said thought leadership content had influenced them to ask a vendor to participate in the RFP process. And 47% said such content had a direct impact on awarding business.
Edelman collaborated with LinkedIn on the study of more than 1,300 business decision makers and c-suite executives. They set out to explore how thought leadership influences the B2B purchase process. And they found answers. And to see what they discovered and access the report, read the full article at ChiefMarketer.com
- 25 Mar
A Crash Course on Making Hyperlocal Marketing Work for You
Your local business may be struggling. And you may be looking for a way to boost foot traffic. But, the solution for you may be hyperlocal marketing.
What is Hyperlocal Marketing?
Hyperlocal marketing focuses on a targeted audience within a small, local area. And it zeroes in on a small number of consumers. And with a priority placed on those wanting to buy from businesses physically near them.
In this article we learn all about hyperlocal marketing. Plus, we look at how you can implement hyperlocal marketing at your own company. And to learn some great strategies that really work, read the full article at the HubSpot Blog
- 24 Mar
Five Ways to Make Email Marketing More Effective
There is a staggering number out there. It seems that nearly 3 billion emails were sent – per day – in 2019. And that means, by any measure, that email is a very crowded space. So to make it really work for you, it must be effective in capturing consumer attention and consent.
Now, for a lot of us, right now we have a lot of contemplative time our hands. So, it’s probably a good time for us to reflect on how we approach to our email programs.
Good Questions to Ask . . .
One way to start is to ask yourself some basic questions. First, are you effectively capturing consumer consent to receive emails and making the most of your interactions with customers and prospects? And, do your emails go to the right people? Is your marketing operation using the most effective targeting techniques? And for a very timely question, are you practicing good list hygiene?
All of these are important questions. And if you depend on email to generate leads and drive revenue, it’s critical to understand how the email marketing environment has evolved. But, more importantly, how to maximize email engagement. So, to gain some answers and to see five tips to consider going forward, read the full article on ChiefMarketer.com
- 19 Mar
How to Implement B2B Content Personalization to Generate More Customers
Content personalization is unarguably one of the current biggest trends happening in content marketing. After all, every business wants to acquire more leads and generate customers. And to accomplish that, today they need to provide personalized content.
It Works Great in B2C Markets. But . . . ?
You’ve likely heard about how mega-companies like Amazon and Netflix provide personalized content to their customers. But what if your business provides services to other businesses rather than individual consumers?
The short answer is that personalization is just as effective for B2B businesses. In a study by Seismic and Demand Metric, B2B enterprise stakeholders claim they use content marketing to generate leads, support sales teams, improve thought leadership, and generate web traffic. So, how effective has B2B content personalization been to these efforts? To find out read the full article on Jeff Bullas’s Blog.
- 18 Mar
How to Effectively Use Marketing Content in the Mid-Funnel
by Adam Little
Most people familiar with acquisition know there must always be a start to the customer journey. And there is the all-important end – that would be the sale. However, placing your reliance on these two points alone is a sure-fire way to decrease conversions.
Start – Got it. Finish – Nailed. Middle, Not So Much
Now, your sales cycle may just look like the path from A to B. But what goes on between the intrigue and conversion stages can make or break a company.
That is why it is important to harness the potential of content in this often-overlooked gap in the “purchase funnel”. And to find out how you can use your content more effectively in the mid-funnel, read the full article at ChiefMarketer.com